Theese are three ideas that we have had whist constructing the advert. you will find the final advert analysis on the final product page. we messed around with some concepts, as the idea was we could some how relate the idea of changing times by using the fades in the film so we though that we could do that using a fade in the advert. our final idea however didn't use this as much as it wasn't as effective as using solid colour.

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