Construction

Rough cuts 

In the making: Screen recording

- shows evidence of me editing the music video 
1st Rough cut: 40 seconds 
- Really rough template for the rest of the music video- chances are most of this wont be in the final product.
Second Rough cut: 3minutes 
- There are massive gaps in the music video as it is only in its early stages, loads of shots are out of focus which means a lot will have to change.
Third Rough cut : 3 minutes 
- Added more narrative shots however we are debating on changing the narrative  as peer feedback shown that adding a different girl does not show changing times but rather shows cheating, which badly reflect our video.
Fourth Rough cut
- Added new footage to the music video replacing the out of focus intro, strengthening our intro. however we have not decided to change the narrative, which mean that the narrative still sends off the wrong message meaning we will have to get rid of the second half  of our music video which includes the narrative shots however we can keep 
Fifth Rough cut
- Added new footage to the music video and also started to thought beat the shots to the beat of the music adding transitions to fade out the girl in the first half. 
SixthRough cut
- Added new footage to the music video, which includes filling in the second half towards the end of the music video after we got rid of the shots with the second girl from the second part of the music video, strengthening our narrative, we have added footage of an idea we had which uses a neckless to symbolise the relationship and also helps with the plot twist at the end as the girl is in the station, who turns around and the audience see the neckless.
Seventh Rough cut
- Added new footage to the music video including the part where the artist is getting ready to go our, including a few pull focuses on the Items he uses tog et ready. Also i continued to add thought beats to footage we filmed previously. 
Eighth Rough cut
- Added more thought beats in the music video, changing the shot on the sound of he piano, which works more effectively and strengthens the start of the music video. we are also looking to change the shots at the start which are out of focus. we also added some studio shots, which worked better as they where more in focus, and the white background worked much better to reflect the artist and genre, rather than having the dark shots, which the group had previously filmed.
Ninth Rough cut
- Added new footage, which changed some of the starting of the music video. this allowed the intro of the music video to be strengthened. the whole group had an input on this section and we added thought beats to the entire music video.

Logo creation

 In the making: themes and ideas
 Ace produtions final logo 

Digipack creation 

In the making: Font ideas

Advert Creation 

In the making: Advert Ideas

More advert Ideas